One reason the doctors we spoke with are so concerned about these messages on social media is that *** recent survey found that young adults are more likely to believe myths about sun protection as well as skin cancer prevention. The sun does not cause skin cancer with *** good tan. You don't need sunscreen. These are some of the false and potentially dangerous messages you may come across on social media. It's leading to *** spread in *** lot of misinformation on how to care for your skin and how to protect your skin, especially when it comes to skin cancer. Extensive research has shown UV radiation can harm skin cells and play *** significant role in causing cancer. Like Melano still, experts say misinformation on sun protection is not only spreading but being believed messages are being delivered very fast in *** brief amount of time and there's no room for nuance. *** recent survey by the Orlando Health Cancer Institute recently found about one in seven adults under age 35 thought daily sunscreen use is more harmful to the skin than direct sun exposure. And about *** quarter believed drinking water staying hydrated, prevented *** sunburn there's so much misinformation and they're talking about ineffective treatments. I think that, you know, drinking water is going to protect your skin. You're absolutely wrong to find *** sunscreen that is comfortable and that you're going to wear it. That is the best sunscreen. If you're not going to wear it, then it's not going to be worth your time. Doctors also say sun damage earlier in life can lead to trouble years later. For those of us who treat patients with skin cancer, we have seen *** troubling uptick in in incidents uh especially Melanoma and in younger folks and some of the doctors we spoke with, say those in the medical field need to do *** better job at using social media to spread information that's safe and easy to digest. Similar to those videos being put out by influencers in Washington. I'm Michael Yoshida reporting.