Sacramento District Attorney Thien Ho, Elk Grove Mayor Bobbie Singh-Allen and San Jose Mayor Matt Mahan will launch a new campaign to support Proposition 36, the ballot initiative that will ask California voters to increase penalties for theft and drug crimes.The new campaign is called Common Sense for Safety, Yes on Prop 36. Two sources inside the new campaign who shared the information exclusively with KCRA 3 said it will be entirely separate from the Californians for Safer Communities campaign, which is primarily a coalition of law enforcement groups that have been at the forefront of landing the issue on the ballot. Both campaigns will have the same goal of passing Prop 36, but with different messaging for voters. Critics of Prop 36 have tried to portray the Californians for Safer Communities campaign as a conservative or Republican-led effort. Sources said the new, separate campaign will provide an outlet for Democrats and left-leaning donors to park their support and money for the ballot initiative. Sources said the new campaign will also target its spending and try to round up support in more urban areas and larger cities to reach larger swaths of voters. While the Democratic elected leaders will launch the new campaign, sources said it will also include small business groups and others who may have been hesitant to join the other campaign. The new campaign marks a shift for Ho who has been part of the California District Attorneys Association—a group that has been leading the Californians for Safer Communities Campaign. Singh-Allen has also served as a spokesperson for the Californians for Safer Communities Campaign. Both will now solely dedicate their time to the Common Sense for Safety group."As local leaders and the first lines of defense against crime, homelessness, and the overdose epidemic, we strongly believe that the critical public safety issues at stake with Proposition 36 must not be confined to partisan silos," Ho said in a joint statement with Allen and Mahan in a news advisory about Wednesday's announcement. See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter