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The 28 most popular gifts of 2024, according to Good Housekeeping editors

From top-tested items to the hottest trends to editor-favorites we personally love.

The 28 most popular gifts of 2024, according to Good Housekeeping editors

From top-tested items to the hottest trends to editor-favorites we personally love.

The holiday shopping season is here, and your biggest window to save is coming up fast. Adobe Analytics predicting we'll see the deepest discounts starting the Friday before Thanksgiving through Cyber Monday. Now Rosset reports tracking deals at all the major retailers so you can save, starting with Target. Here at Target, the deals have already started, and today we noticed *** lot on these vacuum cleaners. This one right here, for example, you can save $120 today. One you can save $30 and then for all these, right, these are all on sale. So we're finding deals all over Target. Now here's the other cool thing about Target. Starting right now, they now have something through the holidays called Deal of the day. You can just go on the Target website, which I just did. Deal the day, it's right there on top and like today it's this one. It's these headphones that are normally $50 50% off, $25. So every day they're gonna do one of those, and Target is doing something else. As well, they're increasing their price match guarantee through the holidays. So even if you buy something now, you don't have to wait and say, are they going to keep dropping it. You can buy it now, save the receipt. If it drops between now and December 24th, Christmas Eve, bring the receipt back in. They'll honor the new lower price. Same at Best Buy. Most products bought from now through December 31 can be price matched through January 14th. Over at Amazon, its sales start. November 21 and run through Cyber Monday with new deals dropping daily and Walmart has big sales coming too. Here at Walmart, just like Target, the sales have already started, but here's the really cool thing. The next big in-store event where they're really going to go crazy slashing prices, they say, is on Black Friday, November 29th. They'll also have Cyber Monday deals, but if you're *** Walmart Plus member, you get access to those deals early. You don't want to pay the full price for Walmart Plus. They're fixing that right now, 50% off Walmart Plus subscriptions, so you get 50% off that plus you get access early to those deals here at Walmart. Here's another tip to get the best deals. Use free apps like. And racketton to make money back while you shop. I'm gonna share information about all the sales we found in my Rosson Reports newsletter. You just gotta scan the QR code. It's on your screen right now. You can see it. Sign up for bonus content and exclusive deals. It's free. That's all for today. Back to you.
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The 28 most popular gifts of 2024, according to Good Housekeeping editors

From top-tested items to the hottest trends to editor-favorites we personally love.

The holiday shopping season is here. To help you out, I scoured social media, read online reviews and talked to Good Housekeeping Institute Lab pros and fellow GH editors, so I could narrow down your options to the 28 most popular gifts of the year. And yes, I've tried a ton of these trendy products myself.

Related video above - Rossen Reports: Maximize your savings with insider Black Friday tips

I made sure to think of everyone on your holiday list: your Gen Z little sister, your hard-to-impress dad and the bestie who always gives thoughtful presents (this year, you can compete for the win). Shop the latest beauty must-haves, top-tested tech gadgets, best-selling home items, viral fashion finds and more!

Can't see the gift options below? Click here!

Gift Lab
For even more editor-approved ideas, try our new AI-powered gift finder.

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1

Rechargeable Hand Warmer

amazon.com
$29.99
$19.99

GH readers are absolutely obsessed with these portable hand warmers, which take only two minutes to heat up and provide three to four hours of warmth. They're particularly great for anyone who loves camping or winter weather sports (like skiing).

NEKTECK
2

Neck and Back Massager

amazon.com
$59.99
$39.99

Rated the best overall neck massager by the Good Housekeeping Institute, this Nekteck pick earned high scores for actually relieving tension, fitting comfortably around the neck and operating quietly. It even has a heat feature.

RELATED: Best Neck Massagers

3

Travel Backpack

amazon.com
$39.99
$33.46

Anyone who travels will appreciate this spacious backpack, which has been all over TikTok. There's a main area with adjustable straps for clothes, two zippered pockets for toiletries, a shoe compartment, a computer sleeve, a bottle sleeve and a small external zippered pocket. There's even a detachable crossbody bag that's convenient for airport security.

RELATED: The Travel Backpack TikTok Is Obsessed With Is on Amazon

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4

Brazilian Crush Perfume Mist

sephora.com
$25.00

Sol De Janeiro's Bum Bum Cream has been all the rage (our editors love the scent and thick formula), but the perfume mist is becoming just as popular. This intoxicating yet delicate fragrance is crowd pleaser, but we're hearing teens are obsessed.

RELATED: Sol De Janeiro Brazilian Bum Bum Cream: My Honest Review

5
GH Readers Are Obsessed

Custom Neon Sign

amazon.com
$26.99

A favorite among GH readers, this trendy neon sign can be customized with their name, a favorite phrase or business logo and displayed in any space. Kids, tweens and teens will love the quality, brightness and appearance. Choose from pink, light or dark blue and warm white.

6
FUN FOR ALL AGES

3D Printing Pen

amazon.com
$36.99
$24.99

Whether you're shopping for a kid, tween or adult who deserves to channel their inner child, this 3D printing pen provides hours of creative entertainment. This beginner-friendly gadget, named the best value printing pen by GH experts, has a speed-control button to allow for more control.

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7

Everywhere Belt Bag

lululemon.com
$38.00

Everyone is obsessed with this fanny pack from Lululemon, and for good reason — it's affordable, fashionable and can be worn a number of different ways. GH Textile Lab pros rated it the best overall belt bag, calling it the quintessential bag for long walks and outdoor adventures.

RELATED: The Best Fanny Packs of 2024

Philip Friedman
8

Soundcore Space One

amazon.com
$99.00
$69.00

Sure, wireless earbuds and AirPods are still popular, but over-ear headphones are back in style — the sound quality tends to be better and it has a certain retro aesthetic. These noise-canceling headphones were ranked the best value pick during GH testing, with Lab pros noting they're lightweight, attractive and comfortable.

RELATED: The Best Noise-Cancelling Headphones, Tested by Experts

9

Halo Glow Liquid Filter

amazon.com
$14.00
$12.95

Searches for this illuminating liquid makeup-skincare hybrid increased by 5,000% in 2024, according to Google's Holiday 100. They can wear it on its own, under makeup or mixed with their favorite foundation.

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10
For the Beauty Guru

Julep Eyeshadow Stick

amazon.com
$18.00

Impress any beauty lover with this easy-to-apply eyeshadow stick that's been all over TikTok. GH testers said the the creamy eyeshadow required no pro skill and "glides on smoothly and evenly." Choose from over 50 pigmented shades including matte, shimmer and metallic.

RELATED: 13 Best Eyeshadow Sticks to Simplify Your Makeup Routine

11

FreeSip Water Bottle

amazon.com
$32.99

The Good Housekeeping Institute's Kitchen Appliances Lab did a thorough test of the insulated water bottle, and our experts found it's well worth the money. The water bottle allows users to sip through the straw or tilt it to drink through spout, plus it features a handle that folds, keeps drinks cool and is available in fun colors.

RELATED: Our Honest Review of the Owala Water Bottle

12

Digital Picture Frame

amazon.com
$149.00
$139.00

Instantly upload your favorite memories to this digital frame, a thoughtful gift for parents and grandparents. Last year, I gifted one to my mom and she's since uploaded thousands of photos — luckily, there's unlimited storage.

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13

Dash Cam Mini

amazon.com
$59.99
$38.99

This compact dash cam is a clever gift for those who spend a lot of time driving. They can connect to the camera via an app, where they can live stream, download videos and edit or share footage. Online reviewers love the features, like the wide angle lens, and the low price point.

14
Worth the Splurge

Creami Ice Cream Maker

amazon.com
$199.99
$169.99

If you're willing to splurge on a fantastic gift, you can't go wrong with the Ninja Creami, which makes it easy to make custom ice cream flavors at home. But that's not all, they can also make sorbets, gelatos, milk shakes, smoothies and more. The Good Housekeeping Institute's Kitchen Appliance Lab found the unique appliance performs well, plus it's fun to use.

RELATED: Ninja Creami Review: What We Think After Testing the Viral Ice Cream Maker

15

Smart Notebook

amazon.com
$37.00
$34.99

No more wasting paper! This 42-page smart notebook — rated the best value pick by GH experts — includes a calendar, to-do list, weekly planners and lined pages. Using only a damp cloth, our pros were impressed by how easy it is to clean. (Men and women will love it!)

RELATED: The Best Smart Notebooks, Tested and Reviewed

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16

Gold Initial Necklace

amazon.com
$15.99
$14.99

Gift them a simple yet dainty necklace with their initial without spending over $15. Online reviewers love that it feels lightweight, looks trendy and seems to hold up well. It's made from brass and plated in 14K gold.

17

Succulents

amazon.com
$49.99
$39.99

This botanical set has earned nearly 11,000 five-star reviews on Amazon, with customers noting it's fun yet easy to put together. Hint: I have all nine succulents on display in my apartment right now, and it looks adorable.

RELATED: Best LEGO Sets for Adults and Collectors

18

LANEIGE Lip Sleeping Mask

amazon.com
$24.00

People of all ages (including GH editors) are obsessed with this hydrating lip mask, especially in the winter. "The thick and cushiony formula seals in moisture leaving them feeling soft and comfortable," raves GH's Senior Chemist Danusia Wnek, who calls the sleeping mask "one of my all-time favorite lip products."

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19
Fun Gadget

Wearable Neck Fan

amazon.com
$35.99

If they're constantly hunting for the latest gadgets, put them on this portable, battery-operated neck fan. It's got three speeds and can provide up to 16 hours of battery life on a single charge. "My sister gave me this neck fan as a gift, and now I get it for everyone I know," said GH's Digital Content Director Lauren Matthews.

RELATED: Shoppers Can't Stop Raving About This Portable Neck Fan, and We're Equally Obsessed

Benevolence LA
20

Travel Jewelry Case

amazon.com
$24.99

This jewelry organizer has dedicated compartments for rings, earrings, necklaces and bracelets. Add a personal touch by grabbing one in her favorite color (I've got the navy blue!).

21

Atlas Coffee Club Coffee Subscription

atlascoffeeclub.com
$1.00

GET YOUR FIRST BAG FREE WITH THE CODE FREECOFFEE (EXPIRES NOV. 27, 2024)

If you're shopping for a coffee lover, you can't go wrong with Atlas coffee — a subscription service that curates single-origin coffee from around the world. Every bag of coffee tastes delicious (I've tried over 25 different kinds over the last year).

RELATED: Best Gifts for Coffee Lovers

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22

StickyGrippy Suction Phone Case Mount

amazon.com
$12.99
$9.95

Popular among Gen Z, this trendy phone accessory makes it easy to take memorable photos and videos hands-free. "I love using it for 'get ready with me' TikToks or on the go when filming outfit videos," says Olivia DiTomaso, Senior Social Media Editor.

23
A Favorite Among GH Testers

Bedsure Fleece Throw Blanket

amazon.com
$13.99
$11.04

Not only is this super soft throw a favorite among GH testers, but it's earned an impressive 125,000 five-star reviews on Amazon. It's incredibly affordable (currently on sale!) and available in 26 colors, so you can find the perfect shade for everyone on your list.

RELATED: 14 Best Throw Blankets to Cozy up Your Space

24

Original Magic Bullet Blender

amazon.com
$49.99
$39.88

Home cooks will love this 11-piece blender set. The best-selling personal blender is great for whirling smoothies, chopping salsas and grinding nuts. Good Housekeeping experts, impressed by the hardworking machine, rated it the best value personal blender — plus, over 80,000 Amazon reviewers have given it five stars.

RELATED: 6 Best Personal Blenders for Smoothies, Tested by Experts

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25
Trendy TikTok Find

Smiley Face Slippers

amazon.com
$16.98

If you've scrolled TikTok recently, you've spotted these adorable smiley face slippers — a great gift for Gen Z. They're available in an array of playful colors, including pink, blue and yellow. Online reviewers agree they're super comfortable, warm and stylish.

RELATED: Is It Safe to Buy From TikTok Shop? Here's What Happened When We Ordered

26

TheraICE Rx Migraine Relief Cap

amazon.com
$29.95

Whether they're prone to migraines or hate dealing with hangovers, this cooling compression cap will be a game changer — after they pop it in the freezer for at least two hours. The cap, available in pink or black, is designed to fit most face shapes and head sizes.

27
Looks Like Luxury

PAVOI Cubic Zirconia Tennis Bracelet

amazon.com
$17.95

Your girlfriend will think you spent way more on this classic tennis bracelet, available in rose, white or yellow gold. Nearly 20,000 users have given it a five-star review, with most noting it's beautiful and looks high quality.

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28
All Over TikTok

Retro Oval Sunglasses

amazon.com
$19.99
$12.74

These viral retro oval shades, available in nine different colors, are a trendy choice for young men and women. Online reviewers rave about the quality, including the polarized lenses, and style. "I love everything about these sunglasses," writes one reviewer. "They are very stylish, they look great on, they don't slip down your nose, and the darkness of the glass is perfect for me."