SACRAMENTO AND WHAT THAT MEANS FOR BUSINESSES. DRESSING UP OLD SACRAMENTO FOR THE HOLIDAYS ALWAYS BRINGS VISITORS TO THE HISTORIC AREA. THERE’S NOWHERE YOU CAN SEE THIS HISTORY, THIS COLLECTION OF HISTORIC BUILDINGS, THE WATERFRONT. THERE’S SO MUCH GOING FOR IT. HEY, GOOD MORNING EVERYONE. AND NOW THERE COULD BE EVEN MORE WITH PLANS UNVEILED BY MAYOR DARRELL STEINBERG ANNOUNCING MILLIONS OF DOLLARS EARMARKED TO REVITALIZE THE WATERFRONT. WE HAVE TALKED FOR YEARS ABOUT DOING SOMETHING ON AND FOR OUR WATERFRONT WILL NOW WE HAVE THE MONEY AND THE RESOURCES. SO EVERYTHING YOU SEE IS ORIGINAL. TROY CARLSON, WHO OWNS STAGE NINE, HAS BEEN IN BUSINESS FOR MORE THAN 30 YEARS IN OLD SACRAMENTO AND HAS BEEN WAITING IT OUT ALONG WITH THE CITY. I KNOW THIS HAS BEEN IN THE WORKS FOR, WELL BEFORE THE PANDEMIC, AND AS THE MAYOR SAID, IT SLOWED THE PROGRESS, BUT IT DIDN’T KILL IT. SO IT’S WE’RE HAPPY TO SEE THAT IT’S EVERYTHING IS MOVING FORWARD WITH THE WATERFRONT. THE MAYOR SAYS ABOUT $25 MILLION WILL REVAMP THE OLD BOARDWALK, BRING IN RESTAURANTS AND SHOPS, RENOVATE HISTORIC BUILDINGS LIKE RAILROAD, FISH AND CHIPS. IT WILL ALSO PROVIDE EASIER WAYS TO ENJOY THE RIVER VIEWS WITH PLATFORMS AND BETTER ACCESS TO THE BANKS. THE MONEY WILL ALSO REPAIR THE DOCK BEHIND THE FORMER RADIO CITY CAFE, WHICH CLOSED IN JULY. DEEMED UNSAFE. MANY OF THESE DESTINATION RESTAURANTS DOWN HERE ARE HUGE DRAWS, BUT THERE NEEDED TO BE SOME PRETTY SUBSTANTIVE IMPROVEMENTS TO THE INFRASTRUCTURE. FUNDING WOULD COME FROM. MEASURE N PASSED IN 2022. THE CITY CAN PULL MONEY FROM THE TRANSIENT OCCUPANCY TAX. SOME STATE MONEY WILL ALSO HELP BUSINESS OWNERS LIKE CARLSON SAY OLD SAC ALREADY ATTRACTS MANY VISITORS, BUT THEY TELL HIM SOMETHING IS MISSING. I JUST THINK ENHANCING THE EXPERIENCE, MAKING IT MORE DYNAMIC, AND I THINK YOU KNOW, INVESTING IN THE WATERFRONT IS REALLY, REALLY IMPORTANT. IN OLD SACRAMENTO, MICHELLE BANDUR KCRA THREE NEWS. NOW, IT’S NOT A DONE DEAL JUST YET. THE MAYOR SAYS THAT HE’LL ASK THE CITY COUNCIL TO APPROVE THE PLAN AT ITS TUESDAY MEETING. IT ALSO INCLUDES $2 MILLION FOR VISIT SACRAMENTO TO ATTRACT MORE MUSIC FESTIVALS TO THE CITY. WELL, HALF OF THAT 46 MILLION, BY THE WAY, WILL BE GOING TOWARDS CONSTRUCTING A HOTEL CONNECTED TO THE SAFE CREDIT UNION CONVENTION CENTER DOWNTOWN. LIVECOPTER3 GETTING THIS SHOT OVER THE AREA FOR US EARLIER LAST NIGHT. VISIT SACRAMENTO SAYS THAT HOTEL STAYS IN THE CITY HAVE GROWN MORE THAN 80% NOW SINCE THE PANDEMIC, AND SINCE THE $300 MILLION INVESTMENT INTO GROWING THE CONVENTION CENTER, THE CITY HAS BEEN BOOKING MORE CONVENTIONS. BUT NOW THEY’RE LOOKING FOR BIGGER ONES SUCH AS THE NBA. ALL STAR GAME. WHENEVER WE CAN ADD HOTEL ROOMS TO THE CENTRAL BUSINESS DISTRICT, IT ALLOWS US TO GO AFTER LARGER EVENTS. THAT’S TYPICALLY WHAT WHAT CAUSES US NOT TO GET THOSE THINGS. WE DON’T HAVE ENOUGH ROOMS IN OUR DOWNTOWN. SO WHEN YOU CAN ADD A 350 ROOM HOTEL, ESPECIALLY ONE THAT’S CONNECTED TO THE CONVENTION CENTER, NOT ONLY DOES IT ALLOW US TO GET BIGGER CONVENTIONS, BUT ALLOWS US TO GO AFTER BIGGER SPORTING EVENTS AS WELL, AND SACRAMENTO SEES MORE THAN 15 MILLION VISITORS A YEAR THAT COMES OUT TO MOR